Marketers Love UTM Tags — Here’s Why UTM parameters are a simple, powerful way to track where your traffic and conversions are coming from. They’re added to links in: When someone clicks a link with UTMs, the parameters (like utm_source, utm_campaign, utm_medium) tell your analytics tool what drove the visit. This allows you to: In […]

Yann A. Skaalen

3-4 min read

Your Competitors Are Already Building First-Party Data Advantages. How Long Will You Wait? While you’re still patching iOS 26 issues, your competitors are investing in more resilient measurement systems. Same Crisis, Same Response, Same Result Year “Crisis” Industry Response Common Result/Rist 2018 GDPR Consent banners everywhere Significant drop in consent rates’ 2021 iOS 14.5 / […]

Yann A. Skaalen

3-4 min read

We’ve been tracking Apple’s privacy updates closely ever since iOS 14.5 turned Facebook Ads upside down. When iOS 15, 16, and 17 rolled out, we were already helping clients prepare. Now, with iOS 26 about to land, we’ve been digging deep into what’s changing — long before Apple unveils iOS 28. Why? Because every new […]

Yann A. Skaalen

3-4 min read

Boost Your Meta Ads Performance with Digtective’s New Conversion API Integration We’re excited to introduce a powerful new feature in Digtective: native support for the Meta Conversion API! This update allows you to send high-quality conversion events directly from your server to Meta (Facebook), improving attribution accuracy and ad performance—especially in the age of increasing […]

Yann A. Skaalen

3-4 min read

What Did iOS 14.5 Change – and Why Does It Matter for Marketers? With the release of iOS 14.5, Apple introduced App Tracking Transparency (ATT) – a major privacy update that forced all iOS apps to ask for user permission before tracking behaviour across apps and websites, making iOS 14.5 Facebook tracking nearly impossible. When […]

Yann A. Skaalen

3-4 min read

Over the last few years, Digtective has tracked over a million conversions using our server-side, cookieless tool..

Yann A. Skaalen

3-4 min read

Digtective’s guide on how to reduce your cost per lead So far, Digtective has tracked...

Yann A. Skaalen

3-4 min read

Tracking sounds a little bit scary. Almost a bit like “stalking”. And in many ways, this...

Yann A. Skaalen

3-4 min read

What is an offline conversion An offline conversion is a transaction that does not happen...

Yann A. Skaalen

3-4 min read

The ability to see the revenue impact on our marketing activities and advertising spend,...

Yann A. Skaalen

3-4 min read

iOS 15 was released on September 20th and here is a brief overview of how it affects our...

Yann A. Skaalen

3-4 min read

Apple Release Of iOS 14.5 with App Tracking Transparency (ATT) On monday april 26th., 2021 Apple...

Yann A. Skaalen

3-4 min read

Is there a mismatch between the conversions you are tracking and the actual revenue you are targeting?...

Yann A. Skaalen

3-4 min read

Without third-party cookies, how are you going to track your conversions? The wonderful world...

Yann A. Skaalen

3-4 min read