Mission
Zen Finans was established in 2018 with the aim of helping consumers gain full control of their finances. As
an independent banking partner, Zen Finans helps consumers submit their loan applications to several banks
and find the best offer available on the market.
Opportunity
To become a trustworthy bridge between consumers and banks, they needed to attract the right clients at the
right time. For that purpose, they brought on Stian Hexeberg to take over the marketing initiatives and it
immediately paid off.
Leads started flowing in, applications filled out, but they still had one issue. No platform in their tool
stack was able to pinpoint which ads were producing these leads. Their efforts were scattered. They had no
way to scale, because they couldn’t identify which campaigns worked (to ramp-up) and which didn’t (to turn
off).
We didn’t know where to spend our money to get the most out of our advertising.
– Mehran Zareie, Founder & Partner
Selecting The Right Tool For The Job
Challange
Google Analytics couldn’t help them identify where paid out loans were coming from. Offline conversions are
hard to track for even the most advanced tracking tools.
It was impossible to see where leads were coming in from. We had to do everything on gut feeling. – Stian
Hexeberg, CMO
Solution
Stian had used several tracking solutions over the years. He found all of them to be overly complicated,
inaccurate, and hard to implement for long sales cycles. In contrast, Digtective solved all of these
problems and could provide the marketing insights they needed to make profitable decisions.
After meeting with Digtective’s founder, Yann Skaalen (formerly founded Finansa and MyBank), who showed them
how they could leverage the platform even more than they believed, Stian and the team decided to go all-in.
Setup
To get the most out of the product, the Zen Finans team took full advantage of Digtective’s support
throughout the initial setup for in-depth strategic and technical guidance.
The advanced tracking functionality made Digtective a perfect option for Zen Finans’ executive and
management team due to the degree of visibility they got into their spending. They could now see down to the
penny where the budget was being spent and where it made sense to allocate more resources.
Kind of unbelievable… seeing how much money we spend and make on each ad.
– Mehran Zareie, Founder & Partner
Results
They discovered that some of the ads they thought worked best didn’t perform as well, and some of the
overlooked campaigns worked remarkably. They were now able to turn off nonprofitable ads before putting in
too many resources.
Digtective lets us see what ads are losing money and what ads are giving us the most return.
– Stian Hexeberg, CMO
As a founding partner and key decision maker, Mehran used the data to make a compelling argument to the
board for the campaigns that were not as profitable but provided a lot of income and loan volume.
Within a few months they learned that their core business was coming from a different segment. The ability
to adapt quickly and capitalize on the opportunity was made available by the data they now possessed.
Looking Forward
Mehran, Stian, and the entire team at Zen Finans continue to work on improving these numbers.
With the ability to recognize long sales cycles and track offline conversions with 100% accuracy they
started to identify small process inefficiencies, that once fixed will result in a faster turnover in
paid-out loans.
While EU privacy regulations get stricter, Digtective is helping them trace every customer down to the ad
without breaking any GDRP, CCPA or ePrivacy laws. This keeps their ad accounts in good standing and while
allowing them and their partners to stay fully compliant.
Is Digtective right for you?
If you’re not measuring your return on ad spend, tracking your cost per sale, and cutting non-profitable
ads, you are limiting your growth potential. Fixing this one thing could easily turn your marketing into
your biggest competitive advantage.
Not sure where to start? Book a free call here. We’ll hop on a call and figure out the best way to help you
optimize and scale your advertising campaigns.
During our product demo, we will answer any of your questions. We’ll show you how Digtective tracks your
conversions across all platforms, how to optimize your ad spend, and report across your channels, website,
and order management system.