Does your website comply with GDPR — and is your conversion tracking safe?
Most businesses focus on the legal risk of non-compliance. But there’s a second cost that’s easier to miss:
A broken consent setup destroys your conversion data.
When GA4, Google Ads or Meta Pixel fire before consent — or when Consent Mode v2 is misconfigured — Smart Bidding and Advantage+ bid on corrupted data. Higher CPAs, lower ROAS, wasted budget.
Run a free scan below. Find out what’s broken, get a prioritised PDF report — and fix the consent layer that’s costing you conversions.
What the compliance check covers
- Cookies & consent (GDPR): detects your CMP, genuine one-click reject, pre-ticked boxes, and cookies set before consent.
- Google Consent Mode v2: verifies all six signals are defaulted before GTM loads — required for EEA advertisers since March 2024.
- Tracking & tags: finds GA4, GTM, Google Ads, Meta Pixel, LinkedIn Insight, Microsoft Clarity — checks whether each fires before or after consent.
- Privacy & policy pages: privacy policy, cookie policy, terms, company registration and contact details.
- Accessibility (WCAG 2.1 AA): page language, title, viewport, alt text, form labels, colour contrast and heading structure.
Frequently asked questions
Is the compliance check really free?
Yes — full PDF report, no sales call required.
What does the report include?
A score out of 100 across four areas (consent, privacy, tracking, accessibility), a detailed pass/fail list and prioritised next steps.
What is Google Consent Mode v2 and why does it matter?
Google Consent Mode v2 is a framework that controls how Google’s tags — GA4, Google Ads and Floodlight — behave when a visitor has not yet given consent.
Without it, you face a binary choice: block Google’s tags entirely (losing all data for non-consenting visitors) or let them fire unrestricted (a GDPR violation). Consent Mode v2 solves this by sending six consent signals to Google before any tag fires:
- ad_storage — controls advertising cookies
- analytics_storage — controls analytics cookies
- ad_user_data — controls whether user data is sent to Google for ads
- ad_personalization — controls remarketing and personalised ads
- functionality_storage — controls functional cookies
- personalization_storage — controls personalisation cookies
When signals are denied, Google uses conversion modelling — statistically estimating conversions for non-consenting users. This keeps Smart Bidding, remarketing and audience targeting working even under strict consent rules.
Since March 2024, Google requires Consent Mode v2 for all EEA advertisers using audience features, remarketing lists or conversion-based Smart Bidding. Without it, those features stop working — even if campaigns are fully funded and live.
Our check verifies all six signals are set as defaults before GTM loads, update correctly on consent change, and that no Google tag fires outside the framework.
What happens if tracking fires before consent?
Two things: you breach GDPR (fines risk), and your conversion data is unreliable — inflating sessions and distorting conversion rates. We flag every tag that fires before consent.
How long does the scan take?
Typically 15–45 seconds. The PDF report lands in your inbox right away.
What should I do after I get the report?
Fix tracking tags firing before consent and configure Consent Mode v2. Then contact Digtective for server-side tracking implementation.
