Guide on how to reduce cost per lead
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Digtective’s guide on how to reduce your cost per lead So far, Digtective has tracked over seven hundred and twenty thousand leads! Therefore, we thought …
Cookieless future
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Tracking sounds a little bit scary. Almost a bit like “stalking”. And in many ways, this is how tracking has worked until relatively recently. Dozens …
Offline conversions tracking for Google Ads
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What is an offline conversion An offline conversion is a transaction that does not happen instantly, some also call it a delayed transaction. A couple …
Tracking marketing generated revenue … cookieless
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The ability to see the revenue impact on our marketing activities and advertising spend, is necessary for any company, but it can be a challenge …
How iOS 15 affects email marketing
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iOS 15 was released on September 20th and here is a brief overview of how it affects our email marketing for B2B and B2C alike. …
How IOS 14.5 ATT impacts Facebook Ads & Attribution
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Apple Release Of iOS 14.5 with App Tracking Transparency (ATT) On monday april 26th., 2021 Apple released an update to their operating system for mobile …
Offline conversion tracking – key challenges
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Is there a mismatch between the conversions you are tracking and the actual revenue you are targeting? Measuring CAC when you don’t really have a customer yet? For many businesses, their digital marketing conversions are only leads or potential clients with wide variations in actual revenue. Let us look at a few examples. If you are an optician, your conversions from digital marketing are largely bookings, typically a eyesight test. However, the revenue from the test can range from nothing (no-show) to repeat orders of expensive prescription glasses and more. Similarly, if you are a financial services provider, your conversion from digital marketing is typically an application form for a loan. The actual revenues and results however depend on later events such as approval, interest rates and performance of the customer. A SaaS business or anyone …
The end of third-party cookies may not be the end of the world as we know it
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Without third-party cookies, how are you going to track your conversions? The wonderful world of cookieless tracking! Google to phase out third-party cookies As most …