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Only 6.34% of ads generate profit

Tracking

Only 6.34% of ads generate profit

Over the last few years, Digtective has tracked over a million conversions using our server-side, cookieless tool..

Yann A. Skaalen

3-4 min read

Guide on how to reduce cost per lead

News

Guide on how to reduce cost per lead

Digtective’s guide on how to reduce your cost per lead So far, Digtective has tracked...

Yann A. Skaalen

3-4 min read

Cookieless future

News

Cookieless future

Tracking sounds a little bit scary. Almost a bit like “stalking”. And in many ways, this...

Yann A. Skaalen

3-4 min read

Offline conversion tracking for Google ads

News

Offline conversion tracking for Google ads

What is an offline conversion An offline conversion is a transaction that does not happen...

Yann A. Skaalen

3-4 min read

Tracking marketing generated revenue… cookieless

Tracking

Tracking marketing generated revenue… cookieless

The ability to see the revenue impact on our marketing activities and advertising spend,...

Yann A. Skaalen

3-4 min read

How IOS 15 affects email marketing

News

How IOS 15 affects email marketing

iOS 15 was released on September 20th and here is a brief overview of how it affects our...

Yann A. Skaalen

3-4 min read

How IOS 14.5 ATT impacts Facebook Ads & attribution

News

How IOS 14.5 ATT impacts Facebook Ads & attribution

Apple Release Of iOS 14.5 with App Tracking Transparency (ATT) On monday april 26th., 2021 Apple...

Yann A. Skaalen

3-4 min read

Offline conversion tracking – key challenges

Tracking

Offline conversion tracking – key challenges

Is there a mismatch between the conversions you are tracking and the actual revenue you are targeting?...

Yann A. Skaalen

3-4 min read

The end of third party cookies may not be the end…

News

The end of third party cookies may not be the end…

Without third-party cookies, how are you going to track your conversions? The wonderful world...

Yann A. Skaalen

3-4 min read

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