Digtective Blog

If you are in the mood for an update on digital marketing analytics in a post cookie world, you have come to the right place. Dig into the topic of your preference below.

offline conversion tracking

Offline conversion tracking – key challenges

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Is there a mismatch between the conversions you are tracking and the actual revenue you are targeting?  Measuring CAC when you don’t really have a customer yet?  For many businesses, their digital marketing conversions are only leads or potential clients with wide variations in actual revenue. Let us look at a few examples.  If you are an optician, your conversions from digital marketing are largely bookings, typically a eyesight test.  However, the revenue from the test can range from nothing (no-show) to repeat orders of expensive prescription glasses and more.  Similarly, if you are a financial services provider, your conversion from digital marketing is typically an application form for a loan. The actual revenues and results however depend on later events such as approval, interest rates and performance of the customer.  A SaaS business or anyone …

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