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Digtective Blog

If you are in the mood for an update on digital marketing analytics in a post cookie world, you have come to the right place. Dig into the topic of your preference below.


Guide on how to reduce cost per lead

Digtective’s guide on how to reduce your cost per lead So far, Digtective has tracked over seven hundred and twenty thousand leads! Therefore, we thought…

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Cookieless future

Tracking sounds a little bit scary. Almost a bit like “stalking”. And in many ways, this is how tracking has worked until relatively recently. Dozens…

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Offline conversions tracking for Google Ads

What is an offline conversion An offline conversion is a transaction that does not happen instantly, some also call it a delayed transaction. A couple…

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Tracking marketing generated revenue… cookieless

The ability to see the revenue impact on our marketing activities and advertising spend, is necessary for any company, but it can be a challenge…

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How iOS 15 affects email marketing

iOS 15 was released on September 20th and here is a brief overview of how it affects our email marketing for B2B and B2C alike…

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How IOS 14.5 ATT impacts Facebook Ads & Attribution

Apple Release Of iOS 14.5 with App Tracking Transparency (ATT) On monday april 26th., 2021 Apple released an update to their operating system for mobile…

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Offline conversion tracking – key challenges

Is there a mismatch between the conversions you are tracking and the actual revenue you are targeting? Measuring CAC when you don’t really have a customer yet?…

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The end of third-party cookies may not be the end of the world as we know it

Without third-party cookies, how are you going to track your conversions? The wonderful world of cookieless tracking! Google to phase out third-party cookies As most…

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