How it works

How it works

Optimize your ad spending

Live monitoring of the effect of all digital marketing activities. One dashboard covers all your channels, allowing you to spend time tuning your campaigns and optimizing your ad spending, rather than working on reports from multiple channels in excel.
You can instantly see which ads that are profitable and which are not, here is the biggest room for saving, STOP ADS THAT ARE NOT PROFITABLE!


With only one cross-channel interface, it’s never been easier to make reports in real time. Reports may be imported into your data warehouse for comparison with your KPIs and attribution models.
We support Google Datastudio and can connect to your datawarehouse.

GDPR and e-Privacy, no worries

Digtective neither stores any client data nor uses cookies or fingerprinting, leaving all conversion tracking 100% anonymous and 100% GDPR / e-Privacy compliant.


Implementation doesn’t take more than 2-4 days. We install a module and integrate with our API to receive the data. We also connect your CRM to complement the data received from your website.

The way to track offline conversions

What is offline conversion you may ask? Well in short, take for example when a customer sends a request for a mortgage. The application will not directly be accepted which means that there is a processing time in which the request gets granted or not. This results in the inability for many companies to track from which marketing ad the profitable application came from since the application is processed in a different system as well as being stored in a different database losing the trackability of its origin. This is where Digtective steps in! By using a Digtective ID, we get updated information everytime the customer gets a new status in your CRM-system. This enables us to keep track of the application through its journey and tell you if the ad is profitable or not.

  • The customer clicks your link, ad or does a search on Google
  • enters your webpage
  • submits a form
  • Digtective API gives the submitted form a untraceable id
  • When the user changes status in your CRM an update is sent to Digtective using our common ID
  • When the user is converted to a customer in CRM, the system will send Digtective the income you as a customer has made by subtracting your marketing cost from the income generated by the accepted application. This information is then added to the ad / link for you to se whether its is profitable or not.

API Support

We collect your adspend from

Google Ads


Google Datastudio

Your BI tool/Datawarehouse

Apps for CRM

Connecting your CRM with the following apps



Integration with API on other CRM systems