Guide on how to reduce cost per lead
Digtective’s guide on how to reduce your cost per lead So far, Digtective has tracked over seven hundred and twenty thousand leads! Therefore, we thought …
Digtective’s guide on how to reduce your cost per lead So far, Digtective has tracked over seven hundred and twenty thousand leads! Therefore, we thought …
Tracking sounds a little bit scary. Almost a bit like “stalking”. And in many ways, this is how tracking has worked until relatively recently. Dozens …
What is an offline conversion An offline conversion is a transaction that does not happen instantly, some also call it a delayed transaction. A couple …
The ability to see the revenue impact on our marketing activities and advertising spend, is necessary for any company, but it can be a challenge …
iOS 15 was released on September 20th and here is a brief overview of how it affects our email marketing for B2B and B2C alike. …
Apple Release Of iOS 14.5 with App Tracking Transparency (ATT) On monday april 26th., 2021 Apple released an update to their operating system for mobile …
Is there a mismatch between the conversions you are tracking and the actual revenue you are targeting? Measuring CAC when you don’t really have a customer yet? For many businesses, their digital marketing conversions are only leads or potential clients with wide variations in actual revenue. Let us look at a few examples. If you are an optician, your conversions from digital marketing are largely bookings, typically a eyesight test. However, the revenue from the test can range from nothing (no-show) to repeat orders of expensive prescription glasses and more. Similarly, if you are a financial services provider, your conversion from digital marketing is typically an application form for a loan. The actual revenues and results however depend on later events such as approval, interest rates and performance of the customer. A SaaS business or anyone …
Without third-party cookies, how are you going to track your conversions? The wonderful world of cookieless tracking! Google to phase out third-party cookies As most …