Cookieless future
Tracking sounds a little bit scary. Almost a bit like “stalking”. And in many ways, this is how tracking has worked until relatively recently. Dozens …
Tracking sounds a little bit scary. Almost a bit like “stalking”. And in many ways, this is how tracking has worked until relatively recently. Dozens …
What is an offline conversion An offline conversion is a transaction that does not happen instantly, some also call it a delayed transaction. A couple …
The ability to see the revenue impact on our marketing activities and advertising spend, is necessary for any company, but it can be a challenge …
iOS 15 was released on September 20th and here is a brief overview of how it affects our email marketing for B2B and B2C alike. …
Apple Release Of iOS 14.5 with App Tracking Transparency (ATT) On monday april 26th., 2021 Apple released an update to their operating system for mobile …
Is there a mismatch between the conversions you are tracking and the actual revenue you are targeting? Measuring CAC when you don’t really have a customer yet? For many businesses, their digital marketing conversions are only leads or potential clients with wide variations in actual revenue. Let us look at a few examples. If you are an optician, your conversions from digital marketing are largely bookings, typically a eyesight test. However, the revenue from the test can range from nothing (no-show) to repeat orders of expensive prescription glasses and more. Similarly, if you are a financial services provider, your conversion from digital marketing is typically an application form for a loan. The actual revenues and results however depend on later events such as approval, interest rates and performance of the customer. A SaaS business or anyone …
Without third-party cookies, how are you going to track your conversions? The wonderful world of cookieless tracking! Google to phase out third-party cookies As most …
Digtective is pleased to announce that we have recently successfully integrated our digital cookieless tracking software with HubSpot, including a HubSpot app, on behalf of …