Boost Your Meta Ads Performance with Digtective’s New Conversion API Integration
We’re excited to introduce a powerful new feature in Digtective: native support for the Meta Conversion API!
This update allows you to send high-quality conversion events directly from your server to Meta (Facebook), improving attribution accuracy and ad performance—especially in the age of increasing tracking restrictions and iOS privacy changes.
Why This Matters
Traditional browser-based tracking (like the Facebook Pixel) is no longer enough. Browser events can be blocked, delayed, or distorted by ad blockers and privacy settings. With Meta’s Conversion API (CAPI), you can now bypass these limitations by sending conversion data server-side—making it more reliable and more complete.
If you’d like to dig deeper into how iOS updates disrupted Facebook ads tracking—and how Digtective stepped in to help—check out our previous post:
How iOS 14.5 Broke Facebook Ads (and How We Fixed It)
By combining browser-based tracking and server-to-server event transmission, our new CAPI integration helps you:
• Recover lost conversions due to browser tracking issues
• Improve signal quality for Meta’s ad algorithms
• Optimize campaign performance with more accurate data
• Reduce CPA by giving Meta better data to work with
Who Is It For?
This feature is ideal for ecommerce sites using WooCommerce, Shopify, or custom solutions—especially if you’re already using Digtective for tracking and attribution. Now, with just a few extra steps, you can enable CAPI without complex coding or relying on bulky plugins that slow down your load times.
How to Set It Up
We’ve made it simple. Just follow our step-by-step guide:
How to Add Meta Conversion API to Digger
All you’ll need is your Meta Pixel ID and an access token from Meta Events Manager. Once configured, Digtective will send key events like purchases, leads, or other conversions directly to Meta—server-side—while still retaining browser-side tracking for completeness.
Start Getting Better Results Today
Adding Meta’s Conversion API is one of the best ways to increase ROAS and stay competitive in today’s privacy-first ad landscape. And now, it’s easier than ever—thanks to Digtective.
Have questions or want help setting it up? Contact us, and we’ll walk you through every step.
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