Cookieless Conversion Tracking for SaaS

Everything a SaaS company needs to be more profitable and scale faster … in a cookieless world.

Now you have FULL visibility from “subscription amount”, through your sales pipeline, and all the way to any single ad, affiliate, email campaign, and more.

digtective features server-side tracking

We Are Trusted by SaaS, Banks & Agencies

MyBank ASA logo
Odontia
Finanstipset
Ko og Co
ZenFinans logo
Norsk Refinansiering
Eiendomsfinans logo
UNO Finans

Do you know if your digital marketing is paying off?

You invest time and money on buying keywords, social networks, banners, and sending emails but the cookie banner on your website, iOS 14.5, ad blockers, and privacy browsers creates large holes in your tracking data.

Loan broker challenges we solve

Do you know …

how much “MRR” each of your affiliate, Google and Facebook ads generate?

Do you know …

the source and which ad the “lost”, “bad fit” or “won” subscribers came from?

Are you able to …

see the MRR, Upgrade, Churn, and net MRR each source, campaign and ad contributes with?

digtective

Created by SaaS for SaaS

Cookieless Tracking for Ultimate Visibility

Full funnel tracking & visibility of your digital marketing

As much as 30-50% of your conversion attribution data could be lost due to data privacy protection like iOS 14, cookie banners, ad blockers, etc.

Digtective connects directly to your webserver, your CRM system and your ad managers, so you have complete visibility of your digital marketing, from advertising to “MRR”, “Lifetime Value”, “Upgrade” etc.

  • Full attribution of your “MRR” and “leads” (by pipeline status) to any channel, ad, or affiliate.
  • Full attribution and visibility allows you to see what advertising spend to cut, or double down on, to scale your growth.
Digtective server-side tracking and data integration platform
Offline conversion tracking

Complete Attribution of OFFLINE Conversions

From a lead is created, demo completed, customer is “live” and MRR is registered.

Digtective integrates with your CRM system, to collect “MRR” and “leads by status” data from your CRM pipeline, so that you have full visibility of the offline conversions, and “revenue” impact of your marketing spend.

  • See the profitability (“MRR” minus “marketing spend”) of any digital campaign.
  • See where “Won” and “Lost” leads came from, and the attributed advertising spend.

The only system that tracks leads 100% correct. Also well-suited for companies that sell services with long decision-making processes, and several steps between soft and hard conversions.


– Nina Hølke, CEO Ko & Co

Reduce Your Wasted Ad Spend by 20-60%

Now you can see what drives growth and how your digital marketing performs

Easily spot the advertising that is losing money, and which are profitable, in minutes … across all your channels. Optimize or cut the losers, re-allocate the spend to profitable campaigns, and increase your growth.

  • Attribution of “leads”, “pipeline status”, and “MRR” to any advertising channel or campaign.
  • Identify the advertising “winners” and “losers” in minutes.
  • Know you path for profitable and scalable growth.

Digtective is the only tool we need. The dashboard enables us to adjust ads and campaigns based on real-time ROI calculations. No more excel sheets with out-of-date information and guesswork.


– Vegard Stenberg CMO Uno Finans
digtective ad spend dashboard
Dashboard in Google Data Studio

ALL Your Marketing Data In ONE Place

Automated reporting or ad-hoc reporting is readily available to you

Stop spending hours and days on collecting data from your advertising platforms, sales data, or juggling marketing data integration tools, for your reporting. With everything in one place you can do your dashboard, and ad hoc reporting, in minutes.

  • Export data for reporting in Excel
  • Create your reporting in Google Data Studio
  • Import data to your datawarehouse.

Bank-Grade GDPR, CCPA, e-Privacy Compliant

ELIMINATE RISK OF NON-COMPLIANCE FEES FROM UNINTENDED collection of PRIVACY DATA

Compliance means you have documented all the privacy data your are intentionally collecting from prospects and customers, but what about the unintended privacy data you are collecting?

Digtective does not collect any privacy data which means you have eliminated a major risk of non-compliance fees. Our legal audit is our guarantee.

We are extremely pleased with having Digger integrated with our CRM-system to access additional features of the digital marketing software that has already boosted the number of firm leads. Having solved our marketing-related GDPR issues at the same time is a great relief.


– Lard Darvall, CEO FineParts
GDPR CCPA e-Privacy Compliant Web Analytics - DIgtective

We Are Trusted by Loan Brokers

MyBank ASA logo
Odontia
Finanstipset
Ko og Co
ZenFinans logo
Norsk Refinansiering
Eiendomsfinans logo
UNO Finans