Cookieless Conversion Tracking for Loan Brokers
Everything a loan broker business needs to be more profitable and scale faster … in a cookieless world.
Now you have FULL visibility from “broker commission”, through your pipeline, and all the way to any single ad, affiliate, email campaign, and more.
Do you know if your digital marketing is paying off?
You invest time and money on buying keywords, social networks, banners, and sending emails but the cookie banner on your website, iOS 14.5, ad blockers, and privacy browsers creates large holes in your tracking data.
Do you know...
how much “broker commission” each of your affiliate, Google and Facebook ads generate?
Do you know...
the source and which ad the “rejected” or “approved” loan applicants came from?
Are you able to...
see the commission and profitability that each source, campaign and ad contributes with?
Digtective - Created by loan brokers for loan brokers
Cookieless Tracking for Ultimate Visibility
END-TO-END VISIBILITY OF YOUR DIGITAL MARKETING
As much as 30-50% of your current conversion attribution data could be lost due to data privacy protection like iOS 14, cookie banners, ad blockers.
- Full attribution of your “commission” and “leads” (by pipeline status) to any channel, ad, or affiliate.
- Full attribution and visibility allows you to see what advertising spend to cut, or double down on, to scale your growth.
Complete Attribution of OFFLINE Conversions
From a loan application is received, its send to loan providers, and eventually “rejected” or “approved”
Digtective integrates with your CRM system, to collect “commission” and “leads by status” data from your CRM pipeline, so that you have full visibility of the offline conversions, and “commission” impact of your marketing spend.
- See the profitability (“commission” minus “marketing spend”) of any digital campaign.
- See where “rejected applications” and “approved” leads came from, and the attributed advertising spend.
"The only system that tracks leads 100% correct. Also well-suited for companies that sell services with long decision-making processes, and several steps between soft and hard conversions." - Nina Hølke, CEO Ko & Co
Reduce Your Wasted Ad Spend by 20-60%
NOW YOU CAN SEE WHAT DRIVES GROWTH AND HOW YOUR DIGITAL MARKETING PERFORMS
Easily spot the advertising that is losing money, and which are profitable, in minutes … across all your channels. Optimize or cut the losers, re-allocate the spend to profitable campaigns, and increase your growth.
- Attribution of “loan applications”, “pipeline status”, and “commission” to any advertising channel or campaign.
- Identify the “winners” and “losers” in minutes.
- Know you path for profitable and scalable growth.
"Digtective is the only tool we need. The dashboard enables us to adjust ads and campaigns based on real-time ROI calculations. No more excel sheets with out-of-date information and guesswork." - Vegard Stenberg CMO Uno Finans
ALL Your Marketing Data In ONE Place
AUTOMATED REPORTING OR AD-HOC REPORTING IS READILY AVAILABLE TO YOU
Stop spending hours and days on collecting data from your advertising platforms, sales data, or juggling marketing data integration tools, for your reporting. With everything in one place you can do your dashboard, and ad hoc reporting, in minutes.
- Export data for reporting in Excel
- Create your reporting in Google Data Studio
- Import data to your datawarehouse.
Bank-Grade GDPR, CCPA, e-Privacy Compliant
ELIMINATE RISK OF NON-COMPLIANCE FEES FROM UNINTENDED COLLECTION OF PRIVACY DATA
Compliance means you have documented all the privacy data your are intentionally collecting from prospects and customers, but what about the unintended privacy data you are collecting?
Digtective does not collect any privacy data which means you have eliminated a major risk of non-compliance fees. Our legal audit is our guarantee.
"We are extremely pleased with having Digger integrated with our CRM-system to access additional features of the digital marketing software that has already boosted the number of firm leads. Having solved our marketing-related GDPR issues at the same time is a great relief." - Lard Darvall, CEO FineParts